CN

MARKET INTELLIGENCE / 2026.10

China

Local relevance is the starting point for a two-way IP business.

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Theatrical box officeCNY 51.832B2025 · China Film Administration ↗
Cinema admissions1.238B2025 · China Film Administration ↗
Domestic-film box-office share79.67%2025 · China Film Administration ↗

01 / HiChina analysis

Local relevance is the starting point for a two-way IP business.

The 2025 box-office rebound and high domestic share point to the strength of locally resonant content. They do not establish demand for any imported film or AI format. For international partners, the stronger starting point is a specific Chinese buyer, development partner or production need; for Chinese IP, an export plan should be designed into development rather than added after completion.

02 / Cooperation opportunities

01

Package Chinese stories and catalogue rights for a defined overseas territory.

02

Develop locally grounded formats with Chinese producers and international creative teams.

03

Integrate specialist models and production tools into a paid production brief.

03 / Recommended entry route

  1. Confirm the initial territory, audience and buyer requirements.
  2. Map adaptation, production and exploitation rights before a sample is commissioned.
  3. Test the sample and delivery package with the intended partner before expanding the slate.

Execution conditions

Territory permissions, local release requirements and cultural adaptation need project-specific review. National box office is not a forecast of international licensing revenue.

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