IN

MARKET INTELLIGENCE / 2026.10

India

A multilingual digital market needs a language-by-language strategy.

Discuss this market
Media & entertainment revenueINR 2.78T2025 · FICCI–EY ↗
M&E revenue forecastINR 3.3T2028 · FICCI–EY ↗

01 / HiChina analysis

A multilingual digital market needs a language-by-language strategy.

FICCI–EY reports growth across the wider media and entertainment sector, with digital media an important driver. That scale should not be presented as film revenue. An entry strategy must select a language, format, audience and buyer model; translating one master into many languages is only one part of the work.

02 / Cooperation opportunities

01

Develop regionally relevant short-form, animation or branded content.

02

Create dubbing and adaptation workflows with local editorial review.

03

Integrate production tools with studios and digital content operators.

03 / Recommended entry route

  1. Choose one language cluster and distribution model first.
  2. Test story, voice, rhythm and cultural relevance with local specialists.
  3. Compare acceptance, repeat demand and delivery cost before adding languages.

Execution conditions

The 2028 projection is a third-party sector forecast. It does not establish platform pricing, project revenue or demand in every language market.

All markets