MARKET INTELLIGENCE / 2026.10
IP stewardship comes before cross-border expansion.
01 / HiChina analysis
EIREN’s domestic share shows how strongly Japanese theatrical revenue is tied to local works. A generic localisation-only approach is unlikely to capture the value of established creative identities. The stronger route combines a rights-holder relationship, creative supervision and carefully scoped production or overseas exploitation.
02 / Cooperation opportunities
Package animation and character IP for an agreed overseas territory.
Offer controlled production support that preserves design and narrative consistency.
Develop research tests for animation workflows under clear asset permissions.
03 / Recommended entry route
Large domestic share is not a measure of international licensing availability. Character consistency, approvals and restrictions on model use can determine feasibility.