MARKET INTELLIGENCE / 2026.10
Production activity and theatrical demand are different opportunities.
01 / HiChina analysis
BFI reports strong film and high-end television production expenditure while cinema admissions remain below 2019. This is a reason to separate a production-services strategy from a box-office strategy. A technology or production partner should first identify where it improves an existing international production pipeline.
02 / Cooperation opportunities
Integrate AI-assisted previsualisation, VFX or post-production with established teams.
Combine university research with a defined production evaluation task.
Prepare Chinese IP and international development packages for specialist producers.
03 / Recommended entry route
Production expenditure includes film and high-end television work in the UK; it is not UK theatrical revenue. Incentive eligibility and supplier requirements must be checked for each project.